A kind of blue, jewelry emotions.
Lusasul is a jewelry brand located in the town of Taxco de Alarcón and México City.
We strongly believe that jewels are totems, personal sculptures, recipients of cultural values and biographical objects. Ours are made in sterling silver and gold. We also employ precious stones, crystals, marble, and other metals like brass and steel.
As we work between the city and the countryside, we also create through the use of 3d printing services and sell internationally, we believe that LUSASUL becomes a narrative of how our traditions flirt with a variety of technologies and in which way this is contributing to present our own craftsmanship tale.
Mexican ¿What’s Mexican?
We always identify Mexico as a magic realistic place, magic realism is in our roots, traditions, literature, movies, way of life. It’s the absurd, when you take the ordinary as miraculous and the miraculous as ordinary. When I translate this concept to the jewelry, I think about these objects as daily details that can surprise us.
CARMEN ZAMBRANO. Lusasul’s Founder, Industrial Designer who has studied in Mexico and Italy. She believes that brands are a merge of cultural values. In parallel to his work in the jewelry industry she teaches at Centro and Anáhuac University in Mexico City.
ANDRÉS RODRÍGUEZ. Master craftsman at the workshop in Taxco de Alarcón. Expert in the creation of silver and gold pieces, setting of precious and semi-precious stones. He has participated and be awarded at Taxco’s annual silver fair. Taxco is known for their families of artisans, Andrés is third generation of jewelers.
SALONI CHHATWAL. Saloni is Lusasul Content Creator, she believes in knitting experiences and stories together with design to create a much long lasting memory. A post grad in Luxury Brand Management and a product designer, she understands how product and communication can be merged together to create appreciating value.
NORMA GUERRERO. Architect who has completed her studies in Mexico and Italy, she is specialized in Cultural Management. She collaborates in design projects at Lusasul, has created designs for our Ares collection.
NICOLÁS PAEZ. Architect and Product Designer, has studied in Colombia and Italy. In Italy he worked as Senior Designer at Odo Fioravanti Design Studio, developing furniture, electronics and jewelry for companies such as Plust, Pedrali and Maison 203. He collaborates in design projects at Lusasul, has created designs for our Ares collection, branding and storytelling.
조각 같은 디자인
디자이너 카르멘 잠브라노는 루사슬을 통해
환상적이지만, 웨어러블한 아트피스를 선보입니다.
몸에 걸쳐진 작은 조각 작품들은
움직임에 따라 자연스럽게 빛나며
미묘하지만 결정적인 존재감을 발휘합니다.
화려한 장식보다는 구조적인 실루엣으로
리얼 웨이의 신의 한수로 작용합니다.